Stronger Athletes.

Calmer Parents.

Aligned Teams.

Awaren Labs delivers practical mindset, habit, and communication systems for youth sports teams, athletes, and families.

This is competitive sport done the healthy way.

Stronger Athletes.

Calmer Parents.

Aligned Teams.

Awaren Labs delivers practical mindset, habit, and communication systems for youth sports teams, athletes, and families.

This is competitive sport done the healthy way.

What We Do

Most teams don’t struggle because of talent.

They struggle when pressure shows up. Habits slip, communication breaks down, and kids tighten up. Parents get frustrated, and coaches get stuck in the middle.

Awaren Labs puts a simple, structured mental performance and culture system around the season so things don’t unravel when it matters most.

We help teams:

  • Build shared language around mindset and growth

  • Develop habits that actually stick

  • Align athletes, parents, and coaches

  • Reduce unnecessary pressure and conflict

  • Compete hard without burning kids out

This isn't just theory. Awaren Labs has developed a system designed for real teams, real families, and real seasons.

The Growth Champions Playbook Program

The Growth Champions Playbook is a 12-month program built to support athletes on the field and in life.

Every athlete receives:

  • A clear mindset and habit framework

  • Tools for confidence, pressure, and self-coaching

  • Support that grows with them over time

Parents receive:

  • Clear role definition

  • Communication frameworks

  • Guidance that reduces conflict and confusion

Coaches receive:

  • Structure and shared language

  • Tools to set expectations earlySupport for building culture, not just lineups

Who the Growth Champions Playbook Progam is For

It's for Coaches

It's for Parents

It's for Athletes

The Growth Champions Playbook Program is for youth sports teams, athletes, parents, and coaches who want to build a competitive edge through aligned mindset, clear communication, and practical, structured habit-building systems. It's competitive sport done the healthy way.

Growth Champions Playbook PRICING

Program Options

Team mental
foundations

$1,000/year

Best for teams that want structure, shared language, and fewer communication headaches.

  • Team-wide growth mindset assessment

  • Live team workshop

  • Habit formation and mindset training

  • Player environment optimization guidance

  • Mobile app access for players and coaches

  • Digital textbook + exercise book for every athlete

  • Physical copy for coaching staff

  • Parent education resources

  • Coach communication tools

  • Light monthly check-ins

Think fewer emotional swings, better habits, and clearer parent communication. Massive ROI.

High Performance
& Culture SUpport

$5,000/year

For programs that want a real competitive edge and deeper support.

Includes everything in Foundations, plus

  • Individual player assessments (done personally)

  • Personalized habit-building plans

  • Ongoing coach support and private check-ins

  • Live parent alignment session

  • Season-long mental performance roadmap

  • Ongoing parent communication guidance

This often pays for itself the first time a player handles failure properly and a parent situation doesn’t escalate.

Let's chat about how to make your team or organization compete at every level. No pressure. No sales scripts. Just a real conversation about your team and your goals.

The Book that Started It All

The Growth Champion's Playbook is the foundational text that led to the creation of the complete 12-month mental performance roadmap now used by high-performance programs.

It is the essential, no-fluff guide that delivers a simple, structured system for mental performance and team culture. Written by Eric Stickney, a veteran coach and founder of Awaren Labs, this book is built on two decades of real-world experience, designed for real families and real seasons.

  • 235 pages

  • English only

We've Partnered with Baseball Development Group

The philosophy at Baseball Development Group aligns perfectly with Awaren Labs. We needed a clear structure and language to support what we were already trying to teach. This program gives every athlete a roadmap to succeed with themselves and their parents, while helping coaches and families get on the same page in a safe, competitive way.

BDG athletes compete at the highest levels because mindset, communication, and environment are treated as seriously as performance.

About Eric Stickney

Founder, Awaren Labs
Advisor, Baseball Development Group

“I’ve spent over two decades coaching athletes and supporting families. I’ve seen what happens when culture, mindset, and expectations are aligned and what happens when they aren’t. This work exists to help teams grow, compete, and enjoy the process without losing themselves along the way.”

Trusted By

What People Say

“Eric reshaped the way I think about coaching, leadership, and human development. This playbook isn’t just a program. It’s a philosophy rooted in growth, empathy, and real-world experience.”

About Eric Stickney

Founder, Awaren Labs
Advisor, Baseball Development Group

“I’ve spent over two decades coaching athletes and supporting families. I’ve seen what happens when culture, mindset, and expectations are aligned and what happens when they aren’t. This work exists to help teams grow, compete, and enjoy the process without losing themselves along the way.”

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Email, Call, or Text
[email protected]

(647) 338-3596

Awaren Labs


Built with love in Canada

406-90 Niagara Street

Toronto, Ontario
M5V 1C5